Pie Wins Big at Start-Up Grind: UK to Global Success

Pie Wins Big at Start-Up Grind: UK to Global Success
Charlotte Baroukh

Charlotte Baroukh

Tax Expert @ Pie

3 min read

Updated: 5 Feb 2025

3 min read

Updated: 5 Feb 2025

How Pie Became a Pitch Battle Champion



It’s official, Pie is cooking something special! Last week, we went from winning the UK Start-Up Grind Pitch Battle to smashing it in the Europe, LATAM & Africa final, ultimately finishing as one of the Top 5 start-ups in the world in the global competition.


Start-Up Grind is the Olympics of the start-up world, and we couldn’t be prouder of how far we’ve come in just one year. These competitions aren’t just about pitching; they’re about vision, innovation, and resilience. Winning the hearts of the audience and the respect of the judges at every level proves that Pie isn’t just an app, it’s a movement to empower people to take control of their finances.

Pie Wins the UK Pitch Battle

The journey started just last week with a bang. Pie went up against some of the UK’s best start-ups, and we’re not going to lie, it was tough competition. But thanks to our innovative approach to personal tax, our pitch hit home.


The audience vote and judges’ vote both swung our way, securing us the UK crown and the chance to represent our country on a bigger stage.

Smashing the Europe, LATAM & Africa semi final

From the UK to a much bigger challenge, Pie showed up and delivered. Competing in the regional finals meant facing off with the best start-ups from three continents, but we didn’t just hold our own, we won.


By this stage, it wasn’t just about showing innovation but proving we could scale and make a global impact.

The Power of the Numbers

<h5>Success at Multiple Levels</h5><p><br></p><p>Pie triumphed in three levels of competition: UK, regional, and global finals.</p>

Success at Multiple Levels


Pie triumphed in three levels of competition: UK, regional, and global finals.

<h5><span style="color: rgb(255, 255, 255);">Global Recognition</span></h5><p><br></p><p>Secured a <strong>Top 5 spot</strong> in the Start-Up Grind global pitch battle, showcasing innovation on the world stage.</p>

Global Recognition


Secured a Top 5 spot in the Start-Up Grind global pitch battle, showcasing innovation on the world stage.

<h5>Standing Out Among Thousands</h5><p><br></p><p>From <strong>1500+</strong> competitors across <strong>35 countries, 6 continents</strong></p>

Standing Out Among Thousands


From 1500+ competitors across 35 countries, 6 continents

The Global Finals

The global finals last week were an incredible challenge, pitting Pie against the very best start-ups from around the world. There were some amazing start-ups including one that was helping to detect breast cancer early. 



Pie finished 5th in the final which was a huge achievement. Competing at this level proved that Pie has what it takes to make a global impact, and we are more motivated than ever to push boundaries and continue growing.


Pie’s performance at Start-Up Grind didn’t just validate our mission; it amplified it. It showed that empowering people to manage their taxes with confidence is a global need, and Pie is here to meet it.

What’s Next for Pie?

Pie’s success on the Start-Up Grind stage is just the beginning. With the recognition we’ve earned, we’re more determined than ever to expand, innovate, and make personal tax management stress-free for people everywhere. This journey has proven that the future of finance is personal, digital, and accessible to everyone.



Stay tuned, because this is only the start of what’s possible with Pie.

File your Self Assessment - For FREE

Manage your self-assessment in one, easy to use App

  • Save money, time and effort with Pie

  • Add multiple incomes and view your tax in ‘Real Time’

  • File directly to HMRC - for FREE

File your self assessment - for Free

The Free Self Assessment App.

logologo
Want regular updates from us?

Want regular updates from us?

Sign up for regular tax tips and news sent straight to your inbox.

Whatsapp Pie Tax