Celebrating the Launch of Pie Shoreditch

Alan Bermingham

Alan Bermingham

10 Years of Expertise in Fintech Innovation

3 min read

Updated: 18 Dec 2024

3 min read

Updated: 18 Dec 2024

A Night of Innovation, Community, and Celebration



On July 19th, 2023, the Pie Tax family came together in Shoreditch at Tech Space’s Loading Bay to celebrate the launch of the Pie Tax App. It wasn’t just a party, it was a moment to reflect on the journey that started three years ago and to look ahead at the future of personal tax.


The venue’s industrial-chic vibe was the perfect backdrop. Partners, press, customers, and friends of Pie mingled, checked out live demos, and got hyped about the vision to reimagine tax in the UK. With speeches, and good vibes all around, the night was all about what Pie stands for: innovation, community, and making taxes easier for everyone.

The Road to Pie

The journey to create the Pie Tax App started with a bold mission: to untangle the mess of the UK tax system. While HMRC’s self-assessment tech has had no innovation in 25 years, Our team was determined to revolutionise UK personal tax.


After countless rounds of testing and tweaking, the app finally launched in November 2023, giving users a smooth and stress-free tax filing experience.

Shoreditch: The Perfect Setting

Shoreditch, celebrated as a hub of innovation and creativity, provided the perfect setting for Pie Tax’s eagerly awaited launch.


Tech Space’s Loading Bay came alive with energy as industry professionals, entrepreneurs, and enthusiasts gathered to explore the app’s revolutionary features, sparking engaging discussions about its potential to transform tax management.

<h5><br></h5><h5><strong>Key Numbers That Matter</strong></h5><p>Pie Tax has achieved an impressive <strong>30,000 downloads</strong>, cementing its position as the leading choice for individuals and businesses seeking an effortless and reliable way to simplify taxes.</p>
<h5><br></h5><h5><strong>Key Numbers That Matter</strong></h5><p>Pie Tax has achieved an impressive <strong>30,000 downloads</strong>, cementing its position as the leading choice for individuals and businesses seeking an effortless and reliable way to simplify taxes.</p>


Key Numbers That Matter

Pie Tax has achieved an impressive 30,000 downloads, cementing its position as the leading choice for individuals and businesses seeking an effortless and reliable way to simplify taxes.

<h5><br></h5><h5><strong>Driving Innovation: Pie Tax App Goes Global</strong></h5><p>In just its first year, the Pie Tax App has been downloaded in <strong>169 countries, </strong>demonstrating its global reach! With a user-first design, it is the first app to replace self assessment when it closes down from <strong>2026</strong>.</p>
<h5><br></h5><h5><strong>Driving Innovation: Pie Tax App Goes Global</strong></h5><p>In just its first year, the Pie Tax App has been downloaded in <strong>169 countries, </strong>demonstrating its global reach! With a user-first design, it is the first app to replace self assessment when it closes down from <strong>2026</strong>.</p>


Driving Innovation: Pie Tax App Goes Global

In just its first year, the Pie Tax App has been downloaded in 169 countries, demonstrating its global reach! With a user-first design, it is the first app to replace self assessment when it closes down from 2026.

<h5><br></h5><h5>Comprehensive Tax Management</h5><p>The mobile phone has <strong>4,500</strong> active screens and offers comprehensive coverage of the UK tax system and tax management for individuals and businesses in one intuitive and free to use app.</p>


Comprehensive Tax Management

The mobile phone has 4,500 active screens and offers comprehensive coverage of the UK tax system and tax management for individuals and businesses in one intuitive and free to use app.

<h5><br></h5><h5>Best in Class Tax App</h5><p>In a super competitive market, Pie already outranked big names like QuickBooks and Xero across all review platforms such as Google, Trustpilot, and app stores.</p>


Best in Class Tax App

In a super competitive market, Pie already outranked big names like QuickBooks and Xero across all review platforms such as Google, Trustpilot, and app stores.

Inside the Launch Party

The Pie Tax Launch Party was a night full of energy, innovation, and good vibes. Guests checked out live demos of the app, got the inside scoop on its development, and a delicious selection of, you guessed it .. pies.


The founder’s speech shared the behind-the-scenes struggles of building the app, with personal stories that really connected with the crowd. As the night went on, it was obvious that the Pie Tax App wasn’t just another product, it was a tool that was all about empowering users.

Empowering Users Through Technology

The Pie app takes the stress out of tax by giving you a real-time view of your tax bill, income, and projections all in one spot. With expert advice on hand, it’s perfect for PAYE, self-employed, and self-assessment users who need tailored support.


Pie's mission is to democratise taxes for the masses, transforming something often confusing into a process that’s accessible, empowering, and straightforward. By combining approachable technology with warm, personable support, Pie aims to eliminate barriers, reduce stress, and help individuals take control of their finances confidently and effortlessly.

Making Tax Simple with Pie

Filing taxes can feel like a lot, but the Pie Tax App makes it a breeze. With a super easy-to-use design, even the trickiest tax situations become totally manageable.


Plus, with expert tax assistants right at your fingertips, you get personalised advice to make sure everything’s spot-on. Whether you're self-employed or handling PAYE, Pie’s got your back as your go-to tax sidekick.

<h4><br></h4><h4><strong>Simplify Your Tax Filing</strong></h4><p><br></p><p>The app’s all-in-one design covers <strong>24 tax categories</strong>, so you don’t have to stress about deciphering complicated rules.</p><p><br></p><p>With live updates and smart features, Pie keeps you ahead of the game, making sure you’re always in the loop with changing regulations.</p>
<h4><br></h4><h4><strong>Simplify Your Tax Filing</strong></h4><p><br></p><p>The app’s all-in-one design covers <strong>24 tax categories</strong>, so you don’t have to stress about deciphering complicated rules.</p><p><br></p><p>With live updates and smart features, Pie keeps you ahead of the game, making sure you’re always in the loop with changing regulations.</p>


Simplify Your Tax Filing


The app’s all-in-one design covers 24 tax categories, so you don’t have to stress about deciphering complicated rules.


With live updates and smart features, Pie keeps you ahead of the game, making sure you’re always in the loop with changing regulations.

<h4><br></h4><h4><strong>Effortless MTD with Pie</strong></h4><p><br></p><p>Making Tax Digital doesn’t need to be a headache. With Pie’s free app, you’re always in control, seamlessly submit your returns, track everything in real-time, and stay HMRC-ready. </p><p><br></p><p>No stress, no fuss, and expert help on hand whenever you need it. It’s your money, claim it effortlessly with Pie! </p>
<h4><br></h4><h4><strong>Effortless MTD with Pie</strong></h4><p><br></p><p>Making Tax Digital doesn’t need to be a headache. With Pie’s free app, you’re always in control, seamlessly submit your returns, track everything in real-time, and stay HMRC-ready. </p><p><br></p><p>No stress, no fuss, and expert help on hand whenever you need it. It’s your money, claim it effortlessly with Pie! </p>


Effortless MTD with Pie


Making Tax Digital doesn’t need to be a headache. With Pie’s free app, you’re always in control, seamlessly submit your returns, track everything in real-time, and stay HMRC-ready.


No stress, no fuss, and expert help on hand whenever you need it. It’s your money, claim it effortlessly with Pie!

Frequently Asked Questions

What is the Pie Tax App?

The Pie Tax App simplifies UK tax filing with user-friendly features and expert tax assistants for personalised support.

Where can I download the Pie Tax App?

The app is available on major platforms like the App Store and Google Play.

Does Pie Tax support self-employed users?

Yes! The app covers self-employment, PAYE, and more, making it ideal for diverse income types.

Is the Pie Tax App easy to use?

Absolutely. Its intuitive design ensures users can confidently navigate tax filing, even for complex situations.

What makes Pie different from other apps?

With a focus on innovation and user empowerment, Pie offers unmatched features and support not found in competitors like QuickBooks.

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