Pie Named Disruptor of the Year at Prestigious FinTech Awards
It’s official, Pie is on a roll. Fresh from securing a Top 5 finish on the global stage at the Start Up Grind pitch battle, Pie has now been crowned Disruptor of the Year at the prestigious UK FinTech Awards 2025.
Up against the very best fintechs from across the country, Pie was nominated for three major awards on the night: Start Up of The Year, FinTech Company of the Year, and Disruptor of the Year. Walking away with the latter was not just a proud moment it was proof that the bold, people first approach Pie has taken in the finance world is shaking up the industry at every level.
Judged by Experts from the UK Government
This recognition is no small feat. The judging panel, which included Roisin Perry (Head Judge of the UK FinTech Awards 2025 and FinTech Lead at the Department for Business and Trade, UK Government), as well as Katie Ramsey (Head of FinTech at the Department for Business and Trade, UK Government), consists of some of the most respected voices in the UK fintech space.
Roisin (pictured below) has long been a vocal advocate for UK fintech, and her endorsement of Pie speaks to a larger movement in the sector, one that prioritises user experience, innovation, and accessibility, all values that Pie stands by.
The judges were particularly impressed with “the sheer scale of the success this company has achieved. Since launching just six months ago, Pie has already reached five-figure downloads and an exceptionally high NPS score.”
Their feedback says it all. Pie isn’t just growing, it’s setting the bar for fintech performance and customer satisfaction.
Not Pie’s First Win
This latest win follows two earlier triumphs in 2025.
Pie was previously crowned Pitch Battle Champion at the Start-Up Grind UK, went on to become the European Start-Up Grind Start-Up Winner, and secured a Top 5 global finalist spot at the Start-Up Grind Global Pitch Competition, standing out among more than 1,500 competitors across 35 countries.
A Testament to Innovation, Passion, and Teamwork
As we continue to build momentum, this award highlights not just our achievements, but the incredible support we’ve received from our customers, partners, and team. It’s a true testament to what we can accomplish when innovation meets passion.
The Awards Night: A Celebration of UK Fintech
The UK FinTech Awards 2025 was a celebration of innovation, ambition, and technological progress. Some of the most cutting-edge financial startups from across the UK were nominated on the night, showing just how vibrant and competitive the fintech scene is.
Pie stood tall among them, with nominations in not just one, but three major categories:
- AccountingTech of the Year
- Disruptor of the Year
- Start-Up of the Year
Being shortlisted across such varied categories is a testament to Pie’s wide-reaching impact from reinventing personal tax experiences to shaking up the accounting industry entirely
What's Next for Pie..
With the Disruptor of the Year award now added to its list of accolades, Pie is looking to expand its global footprint. This latest success reinforces the company’s vision of creating innovative solutions for the financial sector, and it’s clear that Pie’s journey has just begun.
We have already set our sights on taking Pie to new international heights. Following the UK FinTech Awards win, we will be heading to San Francisco for the Startup Grind Global Conference, where we will be connecting with investors and potential partners. The global recognition from both Start-Up Grind and the UK FinTech Awards gives Pie the momentum it needs to explore new markets and continue disrupting the financial industry.
